Basketball star teams up with Hy-Vee for cereal benefitting foundation

WEST DES MOINES, Iowa (KCTV) - Basketball star Caitlin Clark is teaming up with Hy-Vee, Inc., to offer Caitlin’s Crunch Time cereal.

In partnership, 100% of Caitlin’s proceeds will benefit the Caitlin Clark Foundation, which uplifts and improves the lives of youth and communities through education, nutrition and sports. Caitlin believes these three had an important role in her success.

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“Having my own cereal is a fun way to connect with fans,” said Clark. “Hy-Vee has been such a great partner of mine and I am incredibly appreciative of their of the Caitlin Clark Foundation and our mission to improve the lives of youth.”

The cereal was previously only available in select Iowa Hy-Vee stores.

Now, all Hy-Vee stores in the Midwest will offer the cereal for a limited time while supplies last.

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“We’re honored to be partners with Caitlin and to have her choose Hy-Vee as the exclusive retailer for Caitlin’s Crunch Time cereal,” said Matt Nickell, Vice President of Sports Marketing at Hy-Vee. “Caitlin is a true role model for athletes and fans alike, and she shares our commitment to helping make lives easier, healthier and happier.”

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